The main activity of Jumbo is games trading for children, children’s items, baby care items, books, stationaries, decoration, and seasonal products. Jumbo is the loveliest brand for children and also for adults, because of the wide range of over 30.000 products, their variety, unique design, and the best prices in the market, which makes Jumbo an attraction for all. Jumbo was introduced for the first time to Albanian consumers in 2011, opening the first store at TEG and the next one at QTU. But Jumbo’s success in meeting everyone’s needs and desires, couldn’t stop in Albania. Jumbo opened its stores in Fier, Shkoder, Durres in 2018, and in Elbasan and Vlore in 2020. Jumbo operates in 4 different markets in the Balkan region, in Albania, Kosovo, Bosnia Herzegovina, and Montenegro, with 21 large superstores. The next Jumbo plan of expansion will be investing in a new market, beyond the Balkan region, in Moldova.