Yamamay was born in 2001 from a Gianluigi Cimmino’s idea. And since he strongly believed in the growth potential of the underwear market and the retail world, he asked his family to face a new business challenge. Exactly after ten years of activity, Yamamay is living a second time of development and growth thanks to the foundation of the Pianoforte Holding, where two incredibly successful brands are bound together: Yamamay and Carpisa. “Closer and stronger”. This is the motto of the new holding, which has achieved in a short time the goal of the 1,000 stores and more than 1,200 employees.