Swatch, an icon and provocative watch, which saved the Swiss watch industry, thanks to its visionary founder Nicolas Hayek. The Swiss Made watch mechanism with 51 constituent elements, designs, colors, and democratic price, are the values that characterize Swatch. Since its creation in March 1983, to this day, Swatch is one of the most famous brands in the world, with hundreds of millions of watches sold. On average, a new Swatch model is created every day and a half.