Bottega Verde, has its beginnings in 1972, in Pienza, a Tuscan town in Italy, between Florence and Siena, well known for its natural, artistic and cultural heritage. In this cradle of traditions, between hills, vineyards and grain fields, a small herbal shop opened in 1972, passionately dedicated to the production and sale of handicraft cosmetic products based on the active natural ingredients. Bottega Verde believes in natural beauty, giving preference to the "lessons" offered by nature. Harmony, balance and wellbeing are the first ingredients of any formula, and this is proved by exactly the 300 active natural ingredients that are part of a precious heritage of cosmetic products.