Tirana East Gate

News

<img src="https://placewise.imgix.net/images/api/retailhubjs/c498aa6b3c777ea8114ed8a6742f63ae.jpeg"> <h2>TEG Opens Its Doors to Creativity with the “Art &amp; Crafts” Exhibition</h2> TEG has launched the exhibition “ART &amp; CRAFTS – Experiments and Expressions on Soft Surfaces”, a unique installation adapted specifically for the mall’s spaces. More than just an art showcase, this initiative, which already a tradition in TEG’s history, supports young talent and creativity, highlighting the continued commitment of Albania’s largest shopping center to back students and youth through engaging initiatives with real impact on their professional journeys.The exhibition centers on the talented students at the University of Arts and is made possible by TEG within the B4Students program. This program was created to offer new opportunities, encourage and promote student success in entrepreneurship, social initiatives, and career development by supporting their needs. B4Students is part of Mane Foundation. “Art &amp; Crafts” invites the public on a visual and material journey that reveals the creative process behind contemporary textile and graphic works. Visitors will have the opportunity to see how raw materials - like fabrics, dyes, and structures - are transformed by students into works of art through both traditional and modern techniques in graphics and textiles. Each piece tells a story of exploration, experimentation, and the transformation into a finished product. What can you experience in this exhibition? You’ll get a close-up view of how an idea is born and takes shape through sketches, compositions, and material selection. The students’ textile works convey powerful messages through color and hand-crafted interventions, turning simple pieces of fabric into deeply personal stories by these young artists. In another section, you'll find graphic experiments on t-shirts, bags, and everyday items, where each layer of color reflects the courage to challenge convention. What makes it truly special is that during the exhibition's opening and closing days, the students will be present to demonstrate their creative processes, inviting you to interact with them directly. The opening ceremony took place yesterday, attended by the young artists, their peers, and faculty members. Professor Ardian Isufi praised the students’ work, highlighting the valuable opportunities that TEG and the Mane Foundation offer to young talents. Meanwhile, Iris Velo, representative of TEG, stated:“This project places young artists in direct contact with the community and art lovers, creating new bridges of communication. The exhibition is part of TEG’s ongoing commitment to support youth education and help them in their professional development by turning the mall’s spaces into hubs for cultural and social activities.” By giving a platform to emerging talents, TEG transforms into a destination for art and culture during these days, infused with the passion and potential of the new generation of Albanian artists. The exhibition is open to the public in TEG and will continue until July 23rd.

“Art & Crafts”

<img src="https://placewise.imgix.net/images/api/retailhubjs/4f9c2d822e1b0c0d42860462d39484c1.jpeg"> <h2>Zara Home reopens the store at Tirana East Gate in Tiranë</h2> Tiranë, 27 March- Zara Home reopens the doors of the store located in the Tirana East Gate shopping center. A space of 376 m² distributed in the different rooms that make up a house.Warm, organic materials in neutral tones are the protagonists in the decoration of the store. In terms of materials, natural materials such as natural mortar and fine woods are combined.Tirana East Gate customers can access the daytime areas, such as the living room and kitchen, from the entrance, with a selection of table linen, tableware, cutlery and glassware, which is renewed with different proposals for every moment of the season.From these rooms, access is provided to the night-time areas, such as the bedroom and a dedicated space for the little ones, complete with a specific area for newborns, as well as decorative ideas for their rooms, textiles, furniture and a play area.At the back of the store is the bathroom area and a space for cosmetics, where the home fragrance collection is presented Technology and Shopping Experience.When it comes to technology, the store embodies Zara Home’s retail concept, equipped with state-of-the-art technological tools to offer customers a seamlessly integrated experience with the online platform. About Zara Home and the Inditex Group.&nbsp;Zara Home is the home furnishing brand of the Inditex Group. Its collections offer everything needed to decorate different spaces with a style that is simple yet timeless. Launched in 2003, the brand now operates in over 60 markets with more than 400 stores. As the brand evolves, its focus remains on accompanying and leaving an impact on customers, always with a clear emphasis on quality. Over time, Zara Home has developed inspiring special collections, extending its product range into lifestyle offerings. Zara Home is part of the Inditex Group, together with Zara, Pull&amp;Bear, Massimo Dutti, Bershka, Stradivarius and Oysho. With a business model driven by innovation and customer service, Inditex operates an integrated platform of physical and online stores across more than 200 markets. The company is also committed to achieving climate neutrality by 2040.

Zara Home reopens the store at Tirana East Gate in Tiranë

<img src="https://placewise.imgix.net/images/api/retailhubjs/93c5b21f506df7bb6ae722988dca0340.jpeg"> <h2>Parashikimi i yjeve: Fiksimi juaj me blerjet mund të shpërblehet këtë maj në TEG me Happy</h2> Pavarësisht nëse je një Dem me shije për këpucët designer, një Binjak të cilit i është tekur të ndryshojë stil, ose një Luan që synon një çantë “statement”, universi (e sidomos TEG dhe Happy) mund të ta shpërblejë blerjen e radhës. Nëse keni pritur për një shenjë për të llastuar veten, tashmë e keni gjetur. Sipas yjeve - ose të paktën sipas TEG dhe programit të besnikërisë Happy - maji po i vjen për shtat më së miri adhuruesve adhuruesve të modës, gjuetarëve të bukurisë por jo vetëm - edhe blerësit e përditshëm këtë muaj do të kenë fat. Me Happy, blerjet në TEG këtë maj vijnë me pak më shumë fat kozmikNga data 15 deri në 31 maj, TEG lançon një fushatë që i kthen blerjet e tua në një shans për të fituar - me zero përpjekje shtesë. Gjithçka që nevojitet është karta Happy, një arsye për të blerë (e cila, le të themi të vërtetën, rrallëherë na mungon) dhe pak besim në fuqinë e zakonit. Astrologjia e blerjeve: Sa më shumë të blesh, aq më të shndritshëm yjet e tuÇdo skanim i kartës suaj Happy në dyqanet pjesëmarrëse:&nbsp;SPAR, Neptun, Jumbo, Max Optika, Aldo, Mango, Okaidi, Carpisa, Parfois, Geox, Springfield, Cortefiel, Prenatal, Woman Secret, Guess, Tommy Hilfiger, Samsonite, Timberland&nbsp;në TEG është një mundësi për të fituar. Ja se si funksionon: kur blini në dyqanet e lartpërmendura dhe përdorni kartën Happy, hyni automatikisht në një short çmimesh. Nuk ka formularë regjistrimi, rrota fati apo pyetësorë të vështirë. Thjesht skano kartën, buzëqesh dhe vazhdo me ditën tënde. Dhe ndryshe nga leximi i fundit i horoskopit, rezultati këtu është mrekullisht i qartë:&nbsp;10 fitues&nbsp;me fat do të marrin&nbsp;një kartë dhuratë prej 5000 lekësh&nbsp;nga TEG, plus&nbsp;10,000 pikë bonus në aplikacionin Happy, të barazvlefshme me 11,500 lekë kupona&nbsp;në dyqanet partnere. Ky është një kthim në nivel kozmik për të bërë diçka që me siguri keni planifikuar të bëni gjithsesi. Shenjat që jeni duke blerë në vendin e duhurKa diçka të vecantë në ritmin e një dite të zakonshme blerjeje në TEG. Zhurma e qetë e njerëzve që shqyrtojnë prurjet e reja, familjariteti i dyqaneve që frekuenton gjithmonë dhe ajo vala e vogël e gëzimit kur më në fund vëren diçka që nuk e dije se të nevojitej.Për shumë prej nesh, blerja nuk është një punë e përditshme, përkundrazi, një pushim nga e përditshmja, një moment i vogël kujdesi për veten apo të tjerët. Dhe tani, TEG në partneritet me Happy e kthen këtë përvojë në diçka edhe më shpërblyese.Mund të jesh një Virgjëreshë që krahason me përpikëri çmimet e elektroshtëpiakeve në Neptun, Peshorja e dyjëzuar midis takave dhe të sheshtave në ALDO, ose një Gaforre që zbukuron folenë në JUMBO, blerjet e tua sipas yjeve llogariten njësoj. Sa më shumë blerje, aq më shumë fat.Pjesa më e mirë? Fushata nuk kërkon që të ndryshoni asgjë në lidhje me rutinën tuaj. Ju vijoni pazarin me një arsye shtesë për t'u ndjerë me fat. Universi e do një blerës besnikLe të flasim për besnikërinë. Karta Happy, për shumë njerëz, tashmë është bërë një ndihmës i rastësishëm - duke mbledhur pikë në heshtje me çdo transaksion. Kjo fushatë bazohet pikërisht në këtë ide të thjeshtë: ju shkoni në TEG, bëni blerje dhe sistemi kujdeset për pjesën tjetër. Çdo transaksion është një biletë. Çdo ditë është një shans i ri. Një inkurajim i vogël planetarNë frymën e mençurisë astrologjike: nëse të jep ndjesinë e duhur, blije. Dhe nëse yjet (ose më mirë, ekipi i marketingut të TEG dhe Happy) po premtojnë shpërblime për blerjet, atëherë përqafoje këtë sugjerim kozmik. Pra, këtë muaj, mos harro kartën Happy (ose më thjeshtë akoma, aplikacionin) në vizitën e radhës në TEG. Është guri yt me fat në një lojë që as nuk e dije se po luaje. Dhe këtë maj, yjet dhe shanset janë në favorin tënd.

Star Forecast: Your Shopping Obsession Might Just Pay Off This May at TEG with Happy

<img src="https://cdn-files.eu.placewise.com/f/CJiGPRC-BxoVY21zX2lubGluZV9hdHRhY2htZW50IhYxY0hQWkJvb1NiaW5RY3BkWHhBVmNnONym8ErmMZJXS3RinXOjoXuNoDDt"> <h2>BALFIN Group: Shaping the Future of Real Estate in the Western Balkans and Beyond</h2> With a dynamic mix of shopping malls, retail parks, hotels, and residential developments, BALFIN Group is setting new benchmarks for real estate in Southeast Europe. In this exclusive interview, the company’s Vice President of Real Estate Asset Management, Csaba Toth, outlines BALFIN’s growth strategy, from expanding its footprint across the Balkans to entering mature Western markets. He explains how the group is redefining retail, embracing digital innovation, and why its integrated approach makes BALFIN a one-stop gateway for international investors and retail brands eyeing this fast-growing region. ACROSS: From Free Intern to Regional Real Estate Leader: Let’s begin with your professional background. How did your career evolve, and what led you to BALFIN Group?Csaba Toth: My career in real estate has spanned more than 25 years, with a strong focus on Central and Eastern Europe as well as the Balkans. It all began with a moment of inspiration. I attended a lecture by Sándor Demján, one of the well-known businessmen and entrepreneurs from Hungary and one of the leading minds behind TriGranit, and I was so impressed that I offered to work for him for free. That risk paid off, and I spent the next 18 years at TriGranit.My time there covered virtually every vertical in the real estate sector: financing, asset and property management, and large-scale development projects. I spent ten years abroad, leading and supporting development projects in six countries including Poland, Romania, Croatia, Slovenia, and more.Later, I joined Prime Kapital in Romania, where I gained valuable insights into asset acquisitions and retail parks. After that, I led the hospitality department at CBRE Hungary, adding hotel and tourism assets to my expertise. When I joined BALFIN in April of last year, I brought with me a comprehensive, 360-degree view of the real estate industry. ACROSS: What are your main responsibilities at BALFIN and how has your role evolved since joining?Toth: The position I hold today didn’t exist before. BALFIN created the Vice President of Asset Management role specifically to consolidate its growing portfolio and bring international strategy and structure to it. My responsibilities include overseeing our entire operational portfolio, which consists of shopping malls, retail parks, hotels, resorts, and multi-use developments. I aim to introduce long-term strategic thinking, international best practices, and a robust asset management framework. ACROSS: Speaking of expansion, what international markets is BALFIN targeting?Toth: Our expansion strategy is tiered, but we have identified Italy, Austria, Greece, and the United States as our core focus. We already have a presence in Austria and are actively establishing offices in the other countries. Currently, we’re in due diligence or exclusivity on three major investment deals. Our initial focus abroad is on hospitality and residential projects. <img src="https://placewise.imgix.net/images/api/retailhubjs/4966e1b1f90889364a927ae914edfe9c.jpeg">Balfin’s International Footprint ACROSS: Let’s turn to retail. How important is the retail sector to BALFIN Group?Toth: Retail is central to BALFIN’s DNA. We are pioneers in shopping mall development in the Western Balkans. We are integrating entertainment and leisure concepts into our malls in Tirana and Skopje. These are strategic enhancements designed to increase footfall, tenant mix sustainability, and customer engagement. We are also growing our retail park portfolio in secondary cities through a joint venture with Big CEE. <img src="https://placewise.imgix.net/images/api/retailhubjs/5ab16fa051426d391f21768364c2de2e.png"> West Park, the first retail park in Albania, opened in Korça in 2023 and introduced a new retail sales concept. <img src="https://placewise.imgix.net/images/api/retailhubjs/f81bf508780d47bcd3294ff32b48126c.jpeg"> East Gate Mall, developed by BALFIN Group, is one of the largest and most modern shopping and entertainment centers in the Balkans, setting new standards for retail experiences in the region. <img src="https://placewise.imgix.net/images/api/retailhubjs/49343950c29c9bd3de957657f943107e.jpeg"> QTU, developed by BALFIN Group, is Albania’s first modern shopping center and continues to be a landmark retail destination, combining convenience, variety, and a family-friendly atmosphere. ACROSS: Why has retail park development been slower in your region compared to Serbia?Toth: The answer lies in the land acquisition process. It’s extremely fragmented. Large land parcels are often owned by dozens of individuals. Without deep local knowledge, it’s nearly impossible to secure these plots. BALFIN adds value by having the local presence and legal expertise to navigate these challenges. ACROSS: How are retailers responding to your retail park strategy?Toth: Very positively. Established retailers in the region are eager to expand with us, and new brands are entering. BALFIN’s portfolio approach enables scalable agreements. We also offer franchise, logistics, and operational support. ACROSS: Which major brands are currently missing in Albania?Toth: The most requested brand is undoubtedly IKEA. Other underdeveloped retail segments include pet supplies, children’s goods, affordable fashion, and specialty stores. ACROSS: What can you tell us about the expansion of TEG, your flagship mall in Tirana?Toth: The expansion will enhance entertainment and F&amp;B offerings and create space for premium and mid-range fashion brands. We’re also improving parking infrastructure by introducing multi-level solutions. <img src="https://placewise.imgix.net/images/api/retailhubjs/087a9cecd582128fdeae540d7c8c04fc.jpeg"> Tirana East Gate (TEG) is one of the largest shopping and entertainment centers in Albania. It serves as a key retail and lifestyle destination in the Western Balkans, attracting millions of visitors annually and playing a significant role in the region’s commercial development. ACROSS: Will the retail park developments compete with your malls?Toth: Not at all. They serve different demographics and needs. Retail parks offer convenience to suburban and rural populations, whereas malls provide a broader, more experiential offering. They are complementary. ACROSS: How do hospitality and residential assets fit into your broader strategy?Toth: In our core markets, retail will continue to dominate. But internationally, we see greater opportunity in hospitality and residential. <img src="https://placewise.imgix.net/images/api/retailhubjs/ce2869d7bf356dcb9082ed884be4c389.jpeg"> The Galeria Project by BALFIN Group is a modern urban development concept that blends retail, entertainment, and lifestyle spaces to revitalize city centers and enhance community living <img src="https://placewise.imgix.net/images/api/retailhubjs/b86abbd4ea90ad5dda0f5d1eb816f7c1.jpeg"> The Green Coast Project by BALFIN Group is a premium seaside development that redefines luxury living on the Albanian Riviera, offering high-end residences, hospitality, and lifestyle experiences in harmony with nature. <img src="https://placewise.imgix.net/images/api/retailhubjs/49ad30872af4f5970ea9942184331998.jpeg"> La Vista by BALFIN Group is a contemporary residential and hospitality development designed to offer panoramic sea views, refined comfort, and a modern Mediterranean lifestyle on the Albanian coast. ACROSS: What message would you send to European retailers considering entry into the Western Balkans?Toth: Come and see for yourself. The region’s potential is not captured in spreadsheets. But entering blindly is risky. BALFIN can offer a complete entry solution. ACROSS: Are there plans to brand your retail parks under a single identity?Toth: We are discussing it. Branding is under consideration and will likely take shape in the next six months. ACROSS: How would EU membership affect your business?Toth: It would be a game-changer. It would remove logistical and regulatory barriers and create a unified economic zone. ACROSS: Why are major international real estate agencies underrepresented in your region?Toth: Many operate remotely from cities like Belgrade or Zagreb. You need local offices to understand and serve the market. ACROSS: Do you manage your own data and benchmarking?Toth: Yes. There’s a lack of reliable third-party data, so we benchmark internally and manage property functions in-house. ACROSS: How important is sustainability for BALFIN?Toth: It’s vital. Sustainability is about more than solar panels – it includes governance, environmental impact, and community engagement. ACROSS: Do customers respond to sustainability efforts?Toth: Increasingly, yes. Consumers are starting to prefer brands with strong sustainability track records. ACROSS: What role does digitalization and PropTech play in your strategy?Toth: A major one. We’re investing in tools to automate benchmarking, analyze customer data, and enhance tenant interactions. ACROSS: In a nutshell, what will BALFIN stand for in the coming years?Toth: BALFIN is here for the long haul. We are strategic, committed, and locally rooted but globally minded. We believe in thoughtful, sustainable growth and strong partnerships.

BALFIN Group: Shaping the Future of Real Estate

<img src="https://cdn-files.eu.placewise.com/f/CJiGPRC-BxoVY21zX2lubGluZV9hdHRhY2htZW50IhZURVlvWTZnSEpMaEZZUV9FRlBvTXJnOKeV8ErBvj3-8P3z1qKqZeiYho2z"> <h2>TEG – The First Pet Friendly Shopping Mall in Albania</h2> Tirana East Gate (TEG) proudly stands as the first Pet Friendly shopping mall in Albania, opening its doors to four-legged friends up to 15 kg. This new initiative allows visitors to enjoy a unique shopping experience in Tirana while being accompanied by their loyal pets. <h3>Entry rules at TEG Pet Friendly</h3>To ensure a safe and pleasant experience for everyone:<ul><li>Only non-dangerous household pets up to 15 kg are allowed.</li><li>Dogs and cats must always be on a leash, wear a muzzle if necessary, or be carried in a suitable pet carrier.</li><li>Owners must clean up after their pets and carry the necessary hygiene tools.</li><li>Each store decides individually if pets are allowed – look for the “Pet Friendly” sign.</li><li>Pets are not allowed in the Food Court area.</li></ul> 👉 <a href="#" rel="noopener noreferrer" target="_blank">Read the full TEG Pet-Friendly regulations here</a> <h3>Dedicated pet areas at TEG</h3>TEG offers special spaces designed for pets and their owners:<ul><li>Oreo &amp; Tony on level -2 – a brand-new pet supermarket offering food, accessories, and toys.</li><li>Plusito Pet Shop on level -1 – a wide selection of products for dog and cat care.</li></ul> These dedicated units make TEG the perfect pet-friendly destination in Tirana for every owner who wants to treat their furry friend.With this initiative, TEG strengthens its role as an inclusive and innovative shopping mall in Albania, creating a warm and welcoming environment for all. Opening the mall’s doors to four-legged friends marks a step forward toward a livelier, more modern, and more pet-friendly Tirana. 🐾 Come, walk, have fun, and create beautiful memories with your four-legged friend at TEG – Albania’s first Pet Friendly shopping mall!

TEG – The First Pet Friendly Shopping Mall in Albania

<h2><img src="https://placewise.imgix.net/images/api/retailhubjs/fa882078d25209a52697b8d5ca3c3b93.jpeg">ZARA CELEBRATES ITS 50TH ANNIVERSARY</h2>&nbsp;On May 9, 1975, Amancio Ortega opened the first Zara store in A Coruña, Spain. At the time, his company, Confecciones GOA, had been producing garments for a little over a decade, since 1963. The opening of this first Zara establishment marked a pivotal moment for a company that has been making and distributing clothing ever since. Under the Zara brand, the company emerged as a fashion retailer with Women’s, Men’s, and Kids’ collections and gradually built and strengthened a philosophy of placing its customers at the heart of its decision-making, listening attentively to their preferences, and offering them quality fashion at affordable prices. Through a comprehensive analysis of its global sales and trends in all its markets in real time, the company gains valuable insights that are embedded into its collections by its more than 300 designers and commercial teams. This creative process has been further enriched through collaboration between Zara and renowned creators and designers. The brand’s international footprint in 98 physical markets and 214 online markets as of 2025 has allowed Zara to strengthen its dialogue with customers throughout the world. Zara remains focused on offering a seamless shopping experience, blending physical stores and an integrated online platform to meet customers wherever they are. At the same time, Zara stores have emerged as unique projects in which architecture, design, construction materials, and historical references blend seamlessly with the latest technology. This creative flexibility, allowing the collection to evolve throughout the season, combined with agile production, efficient logistics, a network of stores in the best locations, an online platform, and an ever-evolving shopping experience, forms the essence of Zara’s 50-year legacy.&nbsp;ZARA’S FIRST STORE ON JUAN FLÓREZZara’s first store opened on Calle Juan Flórez in A Coruña, Spain, on May 9, 1975. This marked Amancio Ortega’s entry into the retail world, following his success in women's clothing production through his company, Confecciones GOA. Five decades later, as this store and the brand turn 50, it is essential to pay tribute to its roots and honor the place where it all started. The distinctive “galerías” on the seafront buildings of A Coruña, which are part of the architectural DNA of the city, now become the main feature of this “new store,” which has been temporarily adapted specifically for this anniversary. This architectural installation frames a unique display of limited-edition pieces and objects created to commemorate these 50 years of Zara. The charm and playfulness of the design and the imaginative use of scale engage local and international visitors. They can also access a café and a boutique lounge, where they can browse the bookshelves stocked with an extensive collection of magazines published from May 1975 until today, offering a chance to rediscover 50 years of fashion, art, and culture. During this anniversary year, the Juan Flórez store becomes not only a celebration of the brand but also a tribute to the city’s architectural heritage and its history.&nbsp;50 YEARS 50 ICONS FILM50 years, 50 icons. To honor the 50th year of Zara, Steven Meisel stages a spectacular motion image collaboration with 50 of the greatest models in the world – a unique celebration of creativity, longevity and love for fashion, instigated by Marta Ortega Pérez, in respect of her long-standing friendship and love of Steven’s work. These 50 models are gathered together, for the first time, and are captured by Meisel in performance – every one of them singing Donna Summer’s 1977 hit ‘I Feel Love’. The film commemorating this landmark moment is released on May 9 2025 – exactly 50 years to the day of the opening of the first Zara store in A Coruña, in Galicia, Spain. Marta Ortega Pérez, Inditex non-executive chair, says “Creativity is the heart of Zara - it is the characteristic that defines us. This incredible film by Steven Meisel is an expression of creative freedom, and the magic we always want to create. And it stars 50 of the world’s leading models - celebrated for their beauty but also their characters, their individualities and their strength – celebrating Zara as we turn 50. This campaign is a testament to everything the teams at Zara have created over the past five decades, honoring their enthusiasm, talent and boundless Creativity.” The cast featured in the film are: Abbey Lee, Adriana Lima, Alek Wek, Amar Akway, Amber Valletta, Amelia Gray, Awar Odhiang, Candice Swanepoel, Carla Bruni, Caroline Trentini, Carolyn Murphy, Christy Turlington, Cindy Crawford, Doutzen Kroes, Edie Campbell, Eva Herzigova, Fei Fei Sun, Georgia Moot, He Cong, Imaan Hammam, Irina Shayk, Iselin Steiro, Joan Smalls, Julia Nobis, Karen Elson, Karlie Kloss, Lexi Boling, Lina Zhang, Linda Evangelista, Liya Kebede, Lulu Tenney, Mariacarla Boscono, Marisa Berenson, Maty Fall, Meghan Collison, Mona Tougaard, Naomi Campbell, Natasha Poly, Paloma Elsesser, Paulina Porizkova, Penelope Tree, Precious Lee, Rianne Van Rompaey, Rosalieke Fuchs, Sascha Rajasalu, Sasha Pivovarova, Sora Choi,Twiggy, Vittoria Ceretti and Yasmin Warsame. The collection featured in the film will be available at <a href="http://zara.com" rel="noopener noreferrer" target="_blank">zara.com</a> and in selected Zara stores worldwide.

ZARA CELEBRATES ITS 50TH ANNIVERSARY

<img src="https://placewise.imgix.net/images/api/retailhubjs/dcd56941f08aedd74f47bcb89738b784.jpeg"> <h2>“RICIKLO – KREATIV 2025”: The International Architecture Competition Promoting Sustainability through Student Creativity</h2> The international student idea competition “RICIKLO – KREATIV” returns for its fourth consecutive edition, once again placing creativity, sustainable design, and youth empowerment at its core. Young people from Albania, Kosovo, North Macedonia, and Montenegro will have the opportunity to challenge themselves by designing lighting installations for public spaces, using recyclable materials. Organized by the Faculty of Architecture and Urban Planning (FAU) at the Polytechnic University of Tirana, the competition is held in collaboration with B4Students, Tirana East Gate (TEG), and supported by the Mane Foundation. Together, they build a partnership where education, youth, and business work towards a common goal: fostering sustainability and impactful design.B4Students, a program initiated by the Mane Foundation, supports young people through grants, professional internships, and personal development opportunities. Through this program, new talents are involved in projects that generate real community impact and hold educational and social value. TEG, as a long-standing partner of students and social initiatives, provides a public platform to showcase the best student ideas, transforming the shopping center’s spaces into a creative exhibition for 15 days where visitors can vote for their favorite piece. This offers a unique way to bring architecture and sustainability closer to the public.Each year, the competition has gained increasing attention and participation, becoming an event of international character. In previous editions, students from all Albanian-speaking regions have presented their creative projects, offering functional solutions with tangible environmental impact. The deadline for online registration is July 31, 2025. Participation is open to students of Architecture, Urban Planning, and Interior Design, who may apply individually or in groups of up to three members. To take part in RICIKLO – KREATIV, visit the official FAU website or <a href="http://teg.al" rel="noopener noreferrer" target="_blank">teg.al</a>.

“RICIKLO – KREATIV 2025”: The International Architecture Competition Promoting Sustainability through Student Creativity

ACREM is the mall management company behind TEG (Tirana East Gate). The shopping center in Albania set a completely new standard regarding professionalism and efficiency, resulting in the Albanians not having to hide behind the Western industry giants in terms of footfall and catchment areas. ACROSS Management Director Reinhard Winiwarter discussed with Elda Hysenbelli, CEO at ACREM, and Joana Korimi, Head of Marketing at ACREM, what mall management and marketing à la TEG looks like, what their customers demand, and why some customers feel so comfortable in the center that they even get married there. ACROSS: WHEN DISCUSSING TEG, WE TALK ABOUT THE MOST EXTENSIVE SHOPPING CENTER IN TIRANA, ALBANIA. HOW IS THE CENTER POSITIONED IN THE MARKET?Joana Korimi: We can rightly say that TEG is the most important shopping center in Albania and the region. A solid brand identity, our offer, and our strategic approach to retail and the customer experience characterize the position. TEG was conceived from the beginning as a flagship property and is constantly being developed as such. Customers should not just shop here; the center should be part of their daily life here: they dine, entertain themselves, and experience – in short, TEG stands for a lifestyle. We are increasingly positioning ourselves as a socio-cultural center that offers events in addition to retail. Together with our tenants and customers, we form a community. This is our unique selling point: The unique blend of retailers, community-oriented experiences, and a clear vision in communications and advertising allows TEG to stand out nationwide. ACROSS: THE COMMUNICATION STRATEGY IS VERY SOPHISTICATED; THE SLOGAN IS SIMPLY “BE HAPPY.”Korimi: The slogan sums it up: We are a central point in people’s lives where they can be happy. Every visitor should have a positive experience here. But the slogan also incentivizes us employees: it drives us on. We are happy when we work in a place that makes others happy. ACROSS: WHAT EXACTLY DOES THE CATCHMENT AREA LOOK LIKE?ELDA HYSENBELLI: Around 1,000,000 people live in and around Tirana. One million people live 30 to 40 minutes away by car. This means that the whole of Albania is part of our catchment area, as well as some regions in neighboring countries. Furthermore, with over two hours, the average length of stay in TEG is very high. ACROSS: HOW WOULD YOU DESCRIBE THE CURRENT TENANT MIX? WHO ARE THE CURRENT ANCHOR TENANTS?HYSENBELLI: Currently, the tenant mix is a mixture of international fashion brands and anchor tenants, electronics, hypermarket, local shops and entertainment venues. The Inditex Group, with all its brands and H&amp;M plays a vital role in proving that we are an attractive location, especially for international brands. Everyday goods play a crucial role in shopping centers; therefore, Interspar is also very important. Cineplexx, is another significant anchor tenant, as is the electronics store Neptun. With this tenant mix, we appeal to a vast target group of customers, from fashion-conscious people to families who want to entertain themselves or explore our gastronomy in the shopping center. ACROSS: HOW IMPORTANT ARE LOCAL BRANDS IN YOUR TENANT MIX?HYSENBELLI: We consciously want to attract international retailers. However, the local target group is essential, so local products are needed. It’s all about the mix. This is especially true for the entertainment and gastronomy sectors. Local partners are crucial in creating a balanced retail ecosystem in our market. ACROSS: HOW HAS THE TENANT MIX DEVELOPED SINCE IT OPENED IN 2011?HYSENBELLI: When TEG opened, the focus was much more on retail. Today, we offer a wide range of retail stores with a stronger emphasis on leisure and entertainment. Leisure and entertainment are very important to our customers. We don’t just want to focus on spending money and shopping. We also want them to feel comfortable and happy in our shopping center. The efforts in terms of the tenant mix have remained similar, but the whole topic of customer service has changed significantly. We want to accompany our customers on their journey – to and in the center. Surveys on the customer experience show that we are doing a good job here. We have seen an increase in customer frequency and length of stay of 9 to 10%. The technological possibilities for querying customer wishes have developed enormously. This helps us a lot to create even better offers. ACROSS: THIS APPROACH IS AT THE CORE OF ACREM. IN 2007, ACREM WAS FOUNDED TO MANAGE BALFIN GROUP`S FIRST CENTER QTU IN ALBANIA. THIS WAS THE FIRST COMPANY PURELY FOCUSING ON SHOPPING CENTER MANAGEMENT AND A REVOLUTION IN THE ALBANIAN RETAIL MARKET. TODAY, YOU ARE STILL THE LEADING COMPANY IN THE COUNTRY AND MANAGE THE BALFIN RETAIL ASSETS. YOU HAVE PROFESSIONALIZED SHOPPING CENTER MANAGEMENT IN THE BALKANS. WEREN’T YOU SOMETIMES AFRAID THAT YOU WERE EDUCATING OTHER COMPANIES ON HOW TO BRING SHOPPING CENTER MANAGEMENT TO A CERTAIN LEVEL?HYSENBELLI: We are educating the market, but we can only see this positively. We want to see more competition in the market because that is the only way we and, above all, the country can develop further. We still dominate the market and are ready to add and establish other shopping centers to our portfolio. Twenty years ago, we had no competition. Thanks to our example, a lot has developed since then. However, retail and retail real estate still have potential to further expand and develop in Albania. ACROSS: THANKS TO YOUR EXPERTISE, YOU ARE CONSIDERED A HUB FOR INTERNATIONAL BRANDS. WHAT ARE YOU OFFERING INTERNATIONAL RETAILERS THAT YOUR COMPETITORS CANNOT DELIVER?HYSENBELLI: TEG is positioned as a center for high-profile global retailers. The strategic location is crucial for international tenants. We are four kilometers east of Tirana’s center. This is where the upper middle-class lives and, thus, the country’s target group with the highest purchasing power. The brands see us as a vital partner. The most significant proof of this was the partnership with Inditex, the largest fashion retailer in the world. The second to join was H&amp;M. Many others who want to appeal to the target group with a higher income are on the waiting list to enter the market. ACROSS: AS YOU EMPHASIZED, THE INDITEX GROUP HAS BEEN PART OF THE TEG SINCE ITS BEGINNING. BUT H&amp;M ONLY JOINED LAST YEAR. WHAT ARE THE POSSIBLE REASONS FOR THIS?HYSENBELLI: Inditex recognized very early on what the market was lacking and saw the region’s development. The decision was as brave as it was far-sighted. Inditex has been working on the market for a long time. They still see massive potential in Albania and TEG. They like the strategic position and the tenant mix. When Inditex got involved, however, TEG was different. We had significantly fewer food anchors and little gastronomy. We developed further and convinced partners like H&amp;M, Armani Exchange, Emporio Armani, Boss, Hugo and other international brands. Many international companies are cautious about new markets. It may simply be the strategy to wait and see and enter a mature market. On the other hand – and this is crucial – we want to develop international brands not only for the TEG and Albania but also for Macedonia, Kosovo, and the rest of the region. This requires more time and a longer strategic orientation. ACROSS: MANY INTERNATIONAL RETAILERS AND EXPANSION MANAGERS EXAMINE ALBANIA’S OFFICIAL STATISTICS ON PURCHASING POWER, MONTHLY INCOME, GDP, ETC. THESE NUMBERS SEEM LOW COMPARED TO EUROPE’S. HOWEVER, THE ALBANIAN POPULATION IS VERY FASHION-CONSCIOUS. IN SHORT, WHAT IS THE PROFILE OF TEG CUSTOMERS? WHO SHOPS THERE?JOANA KORIMI: First, the general statistics show a need to catch up. But these are general statistics. As Julian Mane, Vice President Retail of the BALFIN Group, pointed out in his ACROSS interview, you need to feel and see a market to understand its potential. We generate a turnover of 180 million with TEG. That alone is impressive for our partners; no statistics would suggest that.Our core customer base is between 20 and 45 years old. This generation is the first to “live” and demand modern retail. Our customers are people with medium to high incomes. They are professionals, usually young professionals, and very fashion-conscious. They clearly know ​​beauty, aesthetics, and quality and follow international trends. They are often families who specifically ask for offers for families. There are also international tourists and expats. Our customers are looking for entertainment and experiences in addition to retail and shopping. All customers have in common is that the time spent in the shopping center represents their spare time: they want to experience something, enjoy it, meet up, and do something good for themselves. Many customers come exclusively for gastronomy, entertainment, and events. ACROSS: MANY ALBANIANS LIVE ABROAD BUT REGULARLY RETURN TO THEIR HOMELAND AND SPEND MUCH MONEY THERE. DO YOU NOTICE THIS SO-CALLED DIASPORA EFFECT IN THE TEG?HYSENBELLI: Of course, the diaspora is significant. Its effect is particularly noticeable in summer and around Christmas and Easter. It is reflected in visitor numbers, purchasing behavior, and sales. In August, for example, sales figures are similar to those in December due to Albanians returning home in the summer to vacation and visit family. There is a saying that at TEG, we celebrate Christmas twice. And, of course, we also specifically target the diaspora Albanians. ACROSS: HOW HIGH IS THE FOOTFALL IN THE TEG? CAN YOU PERHAPS MAKE INTERNATIONAL COMPARISONS HERE?HYSENBELLI: Regarding footfall, on weekdays, we welcome up to 30,000 consumers, and on weekends, 45,000 visitors daily. We are around 200 people per square meter, which means ten million people on 56,000 GLA per year. Our density per square meter is higher compared to Westfield in London. Only a few market experts would expect this, but it is one of the reasons why we can be very self-confident. Also, regarding efficiency, we are very proud: the center arena in Zagreb also has ten million visitors but 65.000 sqm GLA. We welcome ten million visitors on 56,000 sq m, which makes TEG a very efficient mall. ACROSS: FROM THE BEGINNING, TEG HAS FOCUSED ON ENTERTAINMENT, GASTRONOMY, AND CLASSIC RETAIL. HOW HAVE THESE SEGMENTS DEVELOPED OVER THE YEARS?HYSENBELLI: The development went hand in hand with the retail development. When Inditex moved in, there was also a need to expand the food court because people came from farther away. We started with four units in the food court and now have 12 units, plus two restaurants and six cafés. This also reflects the mentality of the customers. The Albanian population and our other customers like to spend longer periods with us, so the offer must also be geared towards this. So the entertainment offer has also developed quickly. Today, we have the largest entertainment area, which is 3,000 sq m, and it appeals to all age groups. Also, when we opened TEG, only one office building was around the center. Today, many residential buildings, schools, kindergartens and a new neighborhood surround us. Our offers are growing, which aligns with customer demand. ACROSS: TEG IS ALSO CONSIDERED VERY INNOVATIVE IN ITS MARKETING ACTIVITIES. WHAT IS ITS BASIC MARKETING STRATEGY, AND WHAT ARE THE LATEST AND CURRENT MARKETING HIGHLIGHTS?KORIMI: Our strategy is simple but sophisticated enough not to be copied. As we are positioned as the most significant and best-known shopping center, the marketing strategy highlights the shopping opportunities, lifestyle, and entertainment. TEG is more than a shopping center; it is a destination. We emphasize this holistic approach and continue to build our identity through our original communication platform. We present TEG as where people need to find the best and the uniqueness they are looking for – whether it’s in fashion, food, entertainment, etc. ACROSS: WHAT IS THE COMMUNICATION BASED ON?KORIMI: We base our communication on integrated advertising campaigns on television, radio, below the line and outdoors. All campaigns are also digitally integrated. Our social media channels also play an essential role in engaging with the public. We promote new openings, events and offer glimpses behind the scenes. For example, we provide fashion inspiration or lifestyle tips. We often work with influencers in the country, celebrities, or people from the fashion world. Events are also crucial for the customers’ involvement and connection. ACROSS: WHAT DO THESE EVENTS LOOK LIKE?KORIMI: This starts with regular activities, such as giant children’s figures that we set up in the center at weekends, continues with exhibitions that we use to promote the younger generations and the projects we support, and ends with live performances of any kind. The latter, in particular, are very popular, as customers can experience something here that is otherwise not possible. We also host TV shows at our premises. However, it is important to us that the focus is not just on entertainment but also on values. For example, we run initiatives related to sustainability programs for the younger generation. This is to strengthen our image and our responsibility. We know no limits when it comes to events and campaigns. We look closely at what the customer asks for and what might surprise and entertain them. ACROSS: PLEASE GIVE AN EXAMPLE OF A CAMPAIGN THAT SURPRISED YOU.KORIMI: Our wedding event was probably one of the most extraordinary events. This was very original, authentic, and 100% unique. We invited couples to apply and get married at TEG on Valentine’s Day, for several consecutive years. It sounds like a crazy idea, but it was very well received. We had over 150 applications per year, and finally, we celebrated the biggest wedding of the year with 100 couples getting married. This proves that we are more than a mall; we are a central part of our customers’ lives. With events like this, we are the talk of the town, and this is all marketing can achieve. ACROSS: WHAT ARE THE NEXT STEPS WHEN LOOKING INTO THE NEAR FUTURE? ARE THERE SPECIFIC “WISHES” FOR CERTAIN TENANTS/BRANDS?HYSENBELLI: We have a wish list and will implement much of it. The market development is good; it is time for new formats. Twenty years ago, the BALFIN Group brought the idea of shopping centers to Albania. In 2011, we opened TEG and expanded it 10 years later. Now, it is time for the next expansion. Our wish list for rental partners focuses mainly on a professional sports brand, a professional household brand, a furniture brand, and fashion brands from the medium to premium segment. On top of that, we will develop 8000 sq m of additional entertainment. Our brand wish list includes brands such as Oysho, Lacoste, H&amp;M Home, Peek &amp; Cloppenburg, Skechers, Kiko Milano, Kiabi, Intimissimi, Calvin Klein, etc. We are already in talks with some of them. The international players see enormous development in our market. They have visited us, they have gotten to know TEG, they know our expertise in managing shopping centers, especially in the Balkans, and know that they can grow with us in many regions.

Mall Management à la TEG: “For Retailers We Offer More Than Shop Space – We Offer Possibilities In A Vibrant Market”

BALFIN Group has brought nothing less than the idea of shopping centers to Albania. The group is not only a developer and operator of assets but has also developed into one of the most influential retail and wholesale players in the Western Balkans. “It takes courage, trust, and patience to break new ground,” says Julian Mane, Vice President Retail of BALFIN Group. “But whoever is among the first on a new market will also be the most successful.”In the extensive interview with ACROSS, Mane explains, among other things, how he convinces brands to enter the Albanian market, what they can expect there, and why retail parks will be the future concept for the country. *** BALFIN Group is one of the industry’s most prominent and youngest players. Please provide us with a brief insight into its history.Today, BALFIN Group is a diverse company active in many industries, mainly focusing on retail real estate and banking. The Group was established in Vienna in 1993 by Samir Mane, who moved to Austria after the regime change in Albania in the early 1990s. At the time, there was a lack of goods, and Mane seized the opportunity and started importing various products. Initially, these were primarily consumer electronics goods, which were not available in Albania. With the business slowly growing, the Vienna office was established soon after and has been standing ever since. Today, the office trades in electronic devices and has established a large real estate department. What happened next?With the business going well, diversification soon followed. One focus was on retail, as it held the most significant potential. Albania was completely unorganized when it came to retail. There were many wholesalers and many people doing business. Still, we were the first to introduce a genuine consumer electronics concept called Neptun, one of the most successful brands of the BALFIN Group. It is currently present in four countries and is the market leader in three, with a market share of 48 to 52%. Following the success in retail, we have moved on to retail real estate.So, you brought the idea of shopping centers to Albania… <img src="https://intranet.balfin.al/wp-content/uploads/2024/11/Picture3.jpg"> One of the biggest steps for BALFIN Group was the decision to build, open, and operate the first shopping center in Albania: The Univers Shopping Center (QTU), which has been operating since October 2005, is located 6 km from the city center of Tirana. Today, the center is doing well, but in 2003, when we decided, it was a major one, and most people were highly skeptical about it. The timing was a bit too early, but fortunately, with the help of a few international partners who believed in us and the market, we obtained the know-how and funding. This is the most crucial aspect of the learning experience: New markets always need courageous people who believe in the project. At the time, this not only applied to the investors but also to the brands that dared to enter Albania. Today, we can see that those who were courageous back then still run successful businesses in the market. Where does the group stand today?BALFIN Group is one of the leading investment groups in the Western Balkans, combining international standards with local expertise. Operating across two continents and 11 countries — Austria, Albania, Kosovo, Bosnia and Herzegovina, North Macedonia, Montenegro, Switzerland, Croatia, the Netherlands, the United States of America, and Canada— the Group has established a significant geographical presence. With 5,300 employees and a portfolio of assets valued at €2.4 milliard as of 2024, BALFIN continues to drive innovation and growth across its markets. What makes BALFIN Group unique is the combination of retail and retail real estate in one company. You are a mall developer, manager, and the largest tenant yourself.Yes, what was necessary initially has put us in a powerful position over time. When we first realized QTU, we built a shopping center but had no tenants. Also, when we opened TEG, our second big center, which we will discuss later, we had to be brave and become our tenants. By doing this, BALFIN Group has become one of the Western Balkans’ most influential retail and wholesale players. Today, our strategy is to look for brands we can develop in countries other than Albania. Primarily, we want to enter the Western Balkans – especially Croatia – with these brands. We are also looking for more significant concepts for our centers outside of Albania, and we are collaborating with and trying to convince international brands, which will allow us to expand to at least five or six other markets. You are active in many sectors, while retail doesn’t necessarily have the best reputation. Why do you still focus on retail and retail real estate?Retail and retail real estate are among the most essential pillars of our company, and we will continue to invest in them. Over the years, we have expanded our retail activities. Starting as a consumer electronics company, we are now the second-largest supermarket chain in Albania. We have exclusive franchise rights from SPAR for the territory of Albania. Furthermore, we are in the fashion industry with the Fashion Group company. We are franchisees of brands such as Mango, Geox, and Springfield, all international brands that trust and want to develop with us. Regarding retail real estate, we own and operate three shopping centers. To return to the history of your mall business, after QTU, you opened TEG, a shopping center in another dimension.Around 2010, international suppliers demanded to enter the Albanian market, but the market lacked retail space. Thus, it was time to build an even more professional and more extensive shopping center to house new brands. Opening TEG was an excellent decision, as it also has a location that I think is one of the best. The shopping center is 4 km away from Tirana’s city center but is also a hub that people from all over the country visit. This sounds a little bit too easy, considering Albania currently.Of course, there were challenges in the beginning. For example, people were not used to driving out of the city center to go shopping, and the roads were also not maintained properly at the time. As I mentioned earlier, such projects always take courage and time. Eventually, people got used to it; today, they love the center. We knew in 2014 that we had succeeded when we signed the first contract with the Inditex group. It was like an accolade. Following Inditex, a lot of other players came to the market. Nevertheless, some brands have been hesitant about Albania for a long time. H&amp;M, for example, only entered the market last year. Why did the Inditex Group have confidence in the market so early?Initially, the difficulty was that we had to convince the people from Inditex or other international companies on site of Albania’s market potential. Market analysts were available, but whether you are sitting in front of a computer and studying the statistics or “feeling” the market on site makes a difference. Inditex accepted our invitation, came to the country, and was convinced Albanians were “hungry” for shopping. People here are very trend-conscious and willing to spend a lot of money on fashion. It is crucial to anticipate early developments, exactly what Inditex did. We were very persistent in our invitation, and the expansion experts from Inditex followed the correct intuition. But most expansion managers still rely primarily on official statistics on purchasing power, etc. From your experience: How relevant do you consider such data to be regarding new markets?In general, there are many accurate statistics available today, but of course, there is still a particular shadow economy, especially in the Balkans. So, there is data in circulation that is not always completely reliable. Nevertheless, you can look at the current trends, which are ultimately decisive. The most important thing – and I cannot stress this enough – is to visit the country to assess the market’s condition and to check the vitality and consumer culture. Today, TEG is the entry point for many international brands. <img src="https://intranet.balfin.al/wp-content/uploads/2024/11/Picture5.jpg"> Correct; it’s the most successful shopping center in the country and one of the most visited in the Balkans. Of course, we are not without competition. Tirana has enough space for several malls, and competition is vital to maintain their high quality. What our brand partners see in TEG is the professional and comprehensive brand mix. Continually developing this is a core task that sets us apart from the rest of the market. We know our customers very well and understand what they need. The focus must be on selecting the in-demand tenants rather than those paying high rent. Brands such as Inditex and H&amp;M naturally help to develop the tenant mix further. We also place a lot of emphasis on entertainment; thus, we have a very professional Cineplexx concept. Cinemas rarely bring in a lot of money for shopping centers. However, they are a good investment in attracting people to the center.&nbsp;We are prepared to invest in brands or concepts even if we do not earn money directly from them because we recognize the long-term benefits. Gastronomy was also a core theme in the TEG from a very early stage.Yes, gastronomy is a vast topic. We started with a smaller concept, but today, we have an impressive mix of international concepts and local brands. In addition to the chain restaurants, there are two excellent restaurants. Gastronomy draws people to the centers; they want the whole experience: shopping, dining, and entertainment. The EU accession is an essential aspect of the future development of the Albanian retail market. What do you hope to achieve from this?Joining the EU will open many opportunities for Albania. I am sure that with EU accession, many other players will want to enter the market. Competition will therefore increase. However, it will still be necessary for international players to have a local partner. Even with EU accession, the market dynamics will not change immediately. We have proven that we know our customers and the market very well. The BALFIN Group is well positioned to benefit from this international presence of the brands. The Balkans are simply complicated. The countries may be small, but their customer behavior is entirely different. This is an enormous challenge for international companies. One pillar of our strategy remains to offer ourselves as a valuable partner for global companies. I am convinced that this combination of international standards and local expertise will be a successful factor for the positioning of pilot groups in the future – especially when the country becomes a member of the European Union. What are you missing in the Albanian market?We check international trends internally, and our teams examine the statistics closely. We cannot serve all international trends. One important area we need to develop further is technology and its adjacent areas. We also lack a professional sports retailer in the mid-price segment. These two areas promise very good sales, and we must grow them. TEG offers optimal conditions for such retailers to enter the market. Which international brands are on your Wishlist?If it is a question of giving a specific name, then it is a concept like Ikea, which is not yet represented in Albania. We do not know the company’s plans, but Albania needs such a concept. Many local offers exist, but an international company with such a profile – furniture, kitchens, and great accessories at moderate prices – will be very successful here. A second name would be Peek and Kloppenburg, which is developing very strongly in Eastern Europe. Albanians are fashion-conscious, and the market offers potential for a retailer in the medium to higher price segment. What is your main argument for convincing international retailers to enter the Albanian market?The country’s economy will continue to improve, mainly due to increased tourism. Our airport is one of the busiest in the Western Balkans. A new airport is being built in the country’s south and will open next year. It is the right time to invest. Many companies are still waiting for EU accession, as it will be much easier legally. That is understandable, but you are more successful if you are early in the market. This is proven by the figures of the international brands we already work with. Now you are taking another significant step in developing your retail real estate portfolio: You are particularly interested in developing retail parks.Absolutely, we highly believe in developing the retail parks concept, which is essential in our countries. Albania still has a lot of potential in this aspect. Currently, everything is focused on shopping centers, but shopping centers are too expensive for the areas outside the capital cities. We are struggling to find suitable retail space outside of Tirana. In Albania these spaces are small, and there is no real high street outside the capital. So, we decided it was time to invest in proper professional retail spaces in these cities. And since we already have the key brands in the company and are in contact with many international brands, I expect this to be a success story. That is why we have decided to develop the concept of retail parks, and we are closing some deals to buy land and change the retail landscape outside our country’s big capitals. When can we expect the first opening?The first opening will be in two years. We are also looking for sites with around 60,000 sq m of space, so we are building with the future and development in mind. On these 60,000 sq m, we can build up to 25,000 sq m of gross leasable area, which is a good size. It will probably look a bit big initially, but it will develop over time. We have identified three plots of land in Albania and two in North Macedonia, and negotiations are already ending. We will start construction next year and have received feedback from brands who can hardly wait to be represented in smaller towns. They know us as a reliable partner and want to grow with us and take new steps. BIG CEE is our development partner; all parks will work under one brand. This content was originally published by Across Magazine. Read the full article&nbsp;<a href="http://this%20article%20was%20originally%20published%20by%20across%20magazine.%20read%20the%20full%20article%20here./" rel="noopener noreferrer" target="_blank">here</a>.

Julian Mane in an interview with Across Magazine: New markets need courageous people

For the sixth consecutive year, TEG will host the annual book fair, Book Fest; a year dedicated to honoring the Albanian language and culture, meeting authors, and celebrating the work of Kadare, reading fairy tales with the little ones, and enjoying our offers of up to 50% off. Readers are welcome at the Green Entrance from October 17 to November 6, 2024. Book Fest will welcome book enthusiasts until November 6 at the Green Entrance, one of the main gateways to TEG. As every year, this event beautifully captures the October book atmosphere, but this time there will be a special tribute to the Year of the Albanian Language. Throughout the center, the most beautiful verses written about our language by the finest Albanian authors will be displayed. Unlike previous editions, this year, readers will have the opportunity to meet many authors, get their signatures, and share moments with them. A few months ago, Ismail Kadare, one of the most renowned Albanian writers, passed away, but this year there will still be a corner featuring almost all of his works as a modest tribute to his legacy. There will also be a focus on the phenomenon of BookTok in the Albanian book market, widely known around the world for several years now. This time, the organizers have also thought about Albanian children's literature, where there will be a corner for young readers who can listen to or read fairy tales themselves and meet famous Albanian authors. Additionally, the little ones will have the chance to organize various games at their dedicated corner. October is also the month of the Nobel Prize, and at the corner dedicated to Nobel laureates, the 2024 author Han Kang, with her book The Vegetarian, translated by Bujar Hudhri and published by "Onufri," will be featured. Moreover, there will be many surprises in anticipation of Halloween, where we will have fantastic offers on Mystery &amp; Thriller novels, a genre that has seen a drastic increase in recent years in our market. For those who have made reading a way of life, there will be the latest releases in Albanian literature. Over 400 titles of various genres and categories, published during 2024, will be showcased at the Book Fest booths. Undoubtedly, Yuval Noah Harari’s latest release Nexus, which was launched on September 10, 2024, by “Botart” in Albanian, simultaneously with other countries worldwide, will also be presented. A surprise awaits with the biographies of Elon Musk and Kamala Harris, ready for readers.The most special and appealing part remains the offers, which, once again, will go up to 50%. For this contribution we make to readers, we are endlessly grateful to the majority of publishers who support us in such cultural projects that aim to bring books to where the readers are. Visit Book Fest at the Green Entrance in TEG to discover and benefit from the offers. This year, our booths will also feature books in English, mainly publications in business, motivation, teen novels, children’s books, and various recommendations.For the first time, this year’s Book Fest will enable the use of the student card, through which young people holding this card will benefit from a 15% discount on the cover price of every book found at the "Book Fest" booths. Once again, we will have partnerships with influential figures from the book world to recommend and promote reading, as well as quizzes and rewarding games for our readers.We believe that reading remains the best way to understand others, the world around us, and ourselves. Through books and with books, we have the opportunity to organize our knowledge better than with any other tool, as we grow personally and professionally, expanding the horizons of our imagination. Amid the great temptations that technology and the consumer industry challenge each of us with, "Book Fest" will be where the people are, ready to show once again the extraordinary magic that reading holds and to provide the best support with its offers, recommendations, and services for readers.

Book Fest – The Grand Festival of Books and the Albanian Language

The student exhibition "REFLEKSION," a highly unique initiative, opened this September at TEG Shopping Center. This exhibition as a result of collaboration between the Mane Foundation, the B4Students program, and the University of the Arts, is part of efforts to support students and emerging talents in the field of art. "REFLEKSION" features artistic works created by young artists in the fields of Graphics and multifunctional media. Their work spans a wide range of techniques and materials, including unique handmade paper pieces and other distinctive forms, manually printed with techniques such as linocut, woodcut, zincography, screen printing, as well as graphic drawing (pencil, pen, monotype). Additionally, the exhibition includes mixed techniques, including graphic interventions in collage, assemblage, photography, installations, and graphic applications in specific urban spaces. The exhibition is built around the concept of an installation structure, which includes artwork accompanied by didactic videos explaining their creation processes. This concept not only adds value to the shopping center’s spaces but also provides direct opportunities for young artists to gain experience in marketing and contemporary art employment. "REFLEKSION" has drawn the attention of numerous visitors and art enthusiasts who have visited the exhibition in large numbers each day. Each artwork is illustrated with a detailed description of the techniques and unique functionality it offers. On September 20, a ceremony will be held at TEG to honor this initiative, celebrating the students and their extraordinary talent. We invite everyone to join us in this special event and experience contemporary art created by young Albanian artists up close. <img src="https://placewise.imgix.net/images/api/retailhubjs/6d2dc4a0c82f97d26152fb8b2250e4e3.jpeg"> <img src="https://placewise.imgix.net/images/api/retailhubjs/e1f3e59b76689b96b3cb13dad4086e3c.jpeg">

Student exhibition "REFLEKSION" at TEG, another initiative to support students and young talents in the field of art.

TEG is the biggest and most popular shopping mall in Albania, a landmark in the capital and an entertainment destination. Although it’s not International Mathematics Day (that’s March 14, which is Pi Day), if you enjoy numbers, here are some interesting facts about TEG that you probably didn’t know. <ol><li>If you could buy one of each single thing TEG offers, you would be going home with 808,030 products across the categories of fashion, electronics, toys, household products, groceries, etc.</li><li>TEG is home to 123 stores, including the biggest network of fashion brands, Inditex.</li><li>It is also home to the biggest cinema in the country, with 7 contemporary halls that show approximately 10 movies every day. That means at least 3,650 showings per year. Multiply that with 1,000 seats for drama, comedy, action, thrillers, animations, concerts, etc. The total: plenty of individual emotions!</li><li>More than 9.6 million people visit TEG every year – that’s the entire population of Hungary</li><li>TEG has the biggest parking lot in the country – 2,000 cars!</li><li>Its total gross leasable area (the amount of space in a commercial building that can be rented by a tenant) is 56,000 m2. That’s also the base size of the Pyramid of Tirana, the country’s iconic building.</li><li>TEG hosts at least 2 artistic exhibitions per year – talk about more than shopping!</li><li>TaoTao, the largest entertainment space in Albania for adults and children, opened in 2022 – 2500 m2 of games where time flies.</li><li>It takes the 2,480 people to run the biggest shopping mall in the country, which is also one of the most major ones in the region.</li><li>There are 13 gastronomic options at TEG for you to choose and indulge in, from international fast-food brands (Burger King, Good Fellas, KFC &amp; Pizza Hut) to, seafood, sushi, and modern Mediterranean restaurants, in addition to 5 bars to catch a break, chat, and refuel mid-shopping.</li><li>And that’s what makes TEG a top-of-mind destination for shopping and more.</li></ol>

More than 808,030 products: 10 interesting facts about TEG

TEG distinguishes itself as a retail and lifestyle leader in Albania and the Western Balkans, setting a new benchmark for regional shopping destinations. With its sophisticated design, diverse selection of premium international and local brands, and an array of entertainment options, TEG redefines the shopping experience, drawing an ever-growing number of visitors from across the region. This has attracted the interest of ACROSS magazine, which has dedicated an <a href="https://www.across-magazine.com/publishers-recommendation-all-western-eyes-on-teg-and-albania/" rel="noopener noreferrer" target="_blank">article</a> highlighting TEG’s prominence in the region. You can find the article below: Since its grand opening on November 26, 2011, the Tirana East Gate (TEG) has revolutionized retail in Albania, quickly establishing itself as a premier shopping and entertainment destination. Located just 4 km east of Tirana, the capital city with approximately 600,000 residents, TEG has become an iconic symbol of contemporary commerce, continually raising the bar for quality and customer experience in the country. <h3>Transforming Retail in Albania</h3>TEG’s success is notable, achieving the highest footfall ever recorded in an Albanian shopping center. Thirteen years post-opening, the mall now attracts an average of 30,000 weekday visitors and more than 45,000 on weekends, making it Albania’s most visited retail destination and one of the busiest malls in the Balkans. With an annual visitor count reaching 10 million—equivalent to 200 visitors per sq m of GLA—TEG stands among Europe’s busiest shopping centers, a status typically associated with industry giants like Westfield.Serving a catchment area of almost one million people within a 30-40 minute radius, TEG attracts visitors from across Albania, Kosovo, and beyond. Offering over 400 international brands in 150 stores across a GLA of 56,000 sq m, TEG appeals to a diverse range of customer preferences. <h3>Albania at a Glance</h3>Albania’s economic growth continues steadily, with a 3.6% increase in the first quarter of 2024. Tourism is booming, with over 10 million visitors recorded for the first time in 2023. Growth is primarily driven by energy, infrastructure, and tourism, with GDP per capita projected to rise from $8,299.3 in 2023 to $9,598.2 in 2024. Between 2024 and 2029, GDP per capita is expected to grow by 41.1%. Albania’s partnership with the EU is progressing steadily as the country works towards membership – a journey that began with EU candidate status in 2014.Albania: Gross domestic product (GDP) in current prices from 1980 to 2022 and forecasts to 2029 (in billions of US dollars). Source: IMF/Statista <h3>Introducing the “Western Concept” of Shopping Centers</h3>As the largest and most influential shopping center in the Western Balkans, TEG is a focal point for community engagement and a launchpad for brands looking to establish a presence in the region. Hosting international favorites such as Inditex, H&amp;M, Armani Exchange, Boss, Nike, Adidas, and Tommy Hilfiger, TEG is fully leased and well-established as a premium destination.A key driver of TEG’s success has been its ability to introduce unique products to the Albanian market, creating a shopping experience previously unavailable in the region. TEG has not only set new standards for Albanian retail but also resonates with the lifestyle aspirations of Albanian consumers, aligning closely with European mall experiences. This achievement is attributed to the forward-thinking vision of BALFIN Group, TEG’s operator and developer.BALFIN has created a lifestyle-oriented shopping destination at TEG, where a carefully curated mix of exclusive brands, services, and customer-centric design sets a new standard. The center’s growth rate, nearing 10% annually, underscores the potential of the Albanian market. With a rising GDP and ongoing EU accession talks, Albania presents an appealing growth market. <h3>Entertainment and Dining</h3>Beyond shopping, TEG offers a range of entertainment options. A state-of-the-art Cineplexx cinema features seven modern screens, while the dining options, spanning 12 units, cater to various tastes. From international chains like Burger King, KFC, and Pizza Hut to traditional Albanian fare, TEG’s food court provides a place to relax and enjoy a meal. Popeyes and Firehouse are among the newest dining additions, marking their first presence in Albania at TEG.Families and children can explore Tao Tao Entertainment, an expansive indoor playground covering over 3,000 sq m. Designed to entertain different age groups with interactive activities, VR, and games, the playground provides something for everyone, ensuring a memorable experience for all visitors. <h3>Embracing International Standards</h3>TEG exemplifies Albania’s ambition to integrate European standards into its economy. The mall actively promotes sustainability, with Albania’s first solar panel project at a shopping center and electric vehicle charging stations to enhance visitor convenience and support the transition to greener practices. These efforts align with the EU’s vision of a sustainable future, further elevating TEG and Tirana as modern, eco-conscious destinations that attract both locals and international visitors. <a href="https://www.across-magazine.com/publishers-recommendation-all-western-eyes-on-teg-and-albania/" rel="noopener noreferrer" target="_blank">(This article was originally published by Across Magazine.)</a>

ACROSS Magazine: All Western Eyes on TEG and Albania

Adidas has introduced a new wave of innovation to the Albanian market by opening the first adidas Originals concept store in Albania and the first Collection 2.0 OCS store in Southeastern Europe. This is a milestone moment for the brand and its fans in the country. The new store at TEG is not just a shopping destination but a space that embodies urban culture, fashion, and the rich lifestyle heritage of adidas. With a modern and inclusive design, the store offers a unique experience for all visitors, inviting them to explore the latest collections that perfectly combine style, performance, and functionality. For all brand enthusiasts, this store is the ideal place to discover the newest items—from everyday wear to exclusive collections designed to reflect global trends.Additionally, customers can take advantage of year-end discounts with special offers—everything adidas is now 30% to 50% off. Visit the new adidas Originals Concept Store at TEG and experience firsthand the blend of fashion, innovation, and performance. Become part of this unique concept and discover the style that inspires the world!

Adidas Opens Its First “Originals Concept Store” in Albania at TEG!

TEG has opened its doors to another activity in support of youth, art, and culture. Its premises have served as an exhibition for the paintings of eight students from the Academy of Arts, Tirana, which are the result of inspiration from the landscape of Green Coast, Palasë, to create a very special exhibition. Located right next to the green entrance of TEG, the exhibition gives all visitors the opportunity to see the fascinating landscape of the Ionian coast from the hands of young artists. The students held a workshop near Galeria by TEG, the only shopping center on the Albanian Riviera, and while they were guided by professional painters and their professors, they chose the elements that inspired them to put on canvas through different painting techniques.Dritan Nasi, lecturer at the University of Arts and organizer of the project, emphasizes that the exhibition reflects the beauty of the Albanian Riviera and aims to increase curiosity and interaction between TEG’s visitors and the paintings. "This exhibition is a direct inspiration from the Green Coast area and an opportunity to support young artists," says Nasi, further emphasizing that their works symbolize this year's great tourist season at Green Coast, where sandy and pebble beaches, as well as the variety of greenery, are a precious invitation to visit.In line with initiatives to support young students, this exhibition is supported by the B4Students program, Mane Foundation and TEG, enabling a successful platform to promote the works of talented students of the Academy of Arts. The Seaside Painting works will be on display throughout the month of August at TEG. They can be purchased directly from the artists by scanning the QR code next to each painting. Don't miss this unique opportunity to explore and support the art of the youth! <img src="https://placewise.imgix.net/images/api/retailhubjs/58cbf51107d2a069d3f0bc4e16964bea.jpeg"> <img src="https://placewise.imgix.net/images/api/retailhubjs/8daf57879a9bc599630bc74080a1693b.jpeg"> <img src="https://placewise.imgix.net/images/api/retailhubjs/3ff57668d64217c225a8d50bffe0febc.jpeg"> <img src="https://placewise.imgix.net/images/api/retailhubjs/7be5cbaeb7a12ebab46ad7a1393fcde9.jpeg"> <img src="https://placewise.imgix.net/images/api/retailhubjs/5813f347c839096ca49169902b4719f7.jpeg">

Not to be missed: Seaside Painting exhibition at TEG inspired by Green Coast’s landscape

<img src="https://placewise.imgix.net/images/api/retailhubjs/07c25b78500420202d532413e771e673.jpeg"> <img src="https://placewise.imgix.net/images/api/retailhubjs/e3056c5a5a616d445b693fbeb50cc697.jpeg"> For the second consecutive year, TEG has welcomed and supported the creative activities of architecture students participating in the international competition "Recycle - Creative," organized by the Faculty of Architecture and Urban Planning in Tirana, in partnership with the Mane Foundation, the B4Students program, and the GO2 Albania organization. 18 lighting designs for urban and interior environments, created with recycled materials by participating students and exhibited at TEG, were evaluated by the jury at the event on October 13, where the top 5 projects were announced. Through this creative recycling initiative and other related endeavors, TEG has demonstrated its commitment to sustainability and the green economy. It provides a practical way to unlock the value of products we discard by turning them into a center for inspiration and awareness, in addition to shopping and entertainment. The organization of the competition is financially supported by TEG as part of its ongoing social responsibility initiatives, with a focus on education and the environment, a priority of the Mane Foundation under the special care of its founder, Samir Mane. <img src="https://placewise.imgix.net/images/api/retailhubjs/0ddffd119333066c975830e14aafbfd9.jpeg"> The Dean of the Faculty of Architecture and Urban Planning, Armand Vokshi, states, "This important activity is not only a space for raising awareness about environmental protection and promoting students professionally but is also a bridge for communication. We are pleased that in this edition, students from three countries - Albania, Kosovo, and North Macedonia, are part of it, thus expanding its influence and encouraging collaboration." He also added "The success of this project is the result of support from the Mane Foundation, B4Students, and TEG." <img src="https://placewise.imgix.net/images/api/retailhubjs/2b649c15d761c431c447318fc278ace2.jpeg"> Joana Korimi, the Director of Marketing at ACREM (the managing company of TEG), expresses her joy that TEG, a space symbolizing the best way of living and inspiring people to follow trends and be responsible and friendly to the environment, is already establishing a tradition where such values are promoted by architecture students through recycling and creative thinking. <img src="https://placewise.imgix.net/images/api/retailhubjs/86c4c07d0f663e953a319b7b26ff8404.jpeg">

With the support of the Mane Foundation and TEG, the winners of the "Recycle - Creative 2023" competition have been announced.

The wait is over! Zara reopens its exclusive store in Albania this Friday. This is undoubtedly the most innovative Zara store in the Adriatic region, located in TEG. The new Zara store, which has intrigued clients for several months, will feature a completely renovated image, new product exhibit spaces, and innovative technologies to ensure the best quality of service. This redesigned store is designed as a clean and neutral space, where only fashion is in the spotlight. With more than 2800 m2 of retail space, the new store showcases fashion collections for women, men, and children on two floors in an architectural concept produced entirely by Zara Architecture studio. Zara has created specific spaces for its latest products such as Zara Beauty: the newest cosmetics line; Athleticz: the sports equipment collection; as well as a shoe and accessory area in all three sections: women, men, and children. This space could not miss the latest technology from the Zara platform. The technology will provide customers with the opportunity to browse online store products, check available stock, shop online, and retrieve purchased products in just two hours. We also cannot leave without mentioning innovations such as an online shopping collection point with a robotic storage area and the self-checkout service. This digital architecture means that Zara is following the demands of customers in real time, offering them a new fashion and shopping experience. In line with the company's commitment to sustainability, Zara in Tirana has some of the most advanced eco-efficient environmental systems. Tirana East Gate, the largest shopping center in Albania, continues to grow in accordance with customer requirements and the desire to offer them the experience of the most innovative shopping centers worldwide.

ZARA exclusive store in Albania reopens its doors in TEG!

NIKE, the sportswear giant, reopens its doors on July 18 with the newest, innovative concept at TEG. In honor of the reopening, Nike SHOP comes with a Super Offer - Everything up to -30% OFF.All NIKE fans will be able to find the latest clothing and sneakers of various categories such as: running, training, basketball, lifestyle as well as the children's collection. Following the Nike store reopening in TEG, Albania will have a sport destination that will offer consumers a shopping experience according to world standards. Nike fans will be able to find models that have never been on the market before. Nike's mission is to encourage us all to expand our sporting potential - to provide inspiration and innovation for every athlete or sportsperson of all categories. It accomplishes this by developing sporting innovations and regularly producing goods.They believe that diversity fosters creativity and accelerates innovation. The company is headquartered in Oregon, which is part of the Portland metropolitan area. The company was founded in 1964 and took the official name Nike in 1978. The founders are Bill Bowerman and Phill Knight. The name itself was chosen after the Greek goddess of victory, Nike. The slogan ¨Just do it¨, which has lasted until today, was created in the late 80s and has already become a substitute for the name of this brand, known by all age groups. Tirana is one of the world’s cities where you can find the latest models of the categories Nike Running, Nike Sportswear, Nike Training, Nike Basketball, Nike Kids, as well as the Jordan brand. NIKE-JUST DO IT!

NIKE

<img src="https://placewise.imgix.net/images/api/retailhubjs/6953b61d5d8858a3ecab034f729386f7.jpeg"><h2> </h2><h2>ZARA EXPLODES IN PINK, GLITTER, AND GOLD WITH A CAPSULE COLLECTION INSPIRED BY THE LATEST FILM BARBIE.</h2> The movie features a wide array of Barbies and Kens living in vibrant Barbie Land before Barbie and Ken set off on an adventure into the Real World. &nbsp;Just like the film, Zara’s Barbie capsule collection welcomes all to play dress-up, providing a full offering for women and men, including clothing, accessories, pajamas, beauty products, and homeware. Naturally, the collection features all shades of pink, accented with black, and white, and touches of silver, gold, and glitter. &nbsp;Standout pieces include full looks inspired by styles showcased in the movie, such as the pink gingham dress Barbie wears and the western cowboy outfit seen on Ken. With the versatility of Zara’s capsule collection, fans of the film can play into the nostalgia of these quintessential characters and style themselves like the Barbies and Kens on the screen while easily adapting pieces into their existing wardrobe.

ZARA EXPLODES IN PINK

H&amp;M hap dyqanin e saj të parë në Shqipëri, në qendrën tregtare Tirana East Gate, më 17 mars në orën 10:30.&nbsp;Duke festuar hapjen madhështore, klientët do të kenë mundësinë të zbulojnë oferta speciale dhe të përfitojnë deri në -50% ulje në veshjet e përzgjedhura, gjatë periudhës 17 deri më 19 mars. Në ditën e hapjes, klienti i parë në radhë do të marrë dhuratë një kartë H&amp;M me vlerë 30.000 lekë, i dyti 18.000 lekë dhe i treti 12.000 lekë. Gjithashtu, 500 klientët e parë do të marrin nga një kartë me vlerë 1200 lekë dhuratë!&nbsp;“Shtimi i Shqipërisë në rrjetin e rajonit është fare pranë dhe ne jemi shumë të emocionuar për inaugurimin e dyqanit tonë në Tirana East Gate! Synimi ynë është të jemi aty ku janë klientët tanë, duke u ofruar atyre një përvojë unike blerjeje, si përmes stilit dhe koleksioneve tona ashtu edhe përmes shërbimit të ekipit tonë të jashtëzakonshëm. Dyqani i ri do të prezantojë tendencat më të fundit, klasikët e pakohë duke frymëzuar të gjithë, që të mund të eksplorojnë stilin dhe të bëjnë zgjedhje më të qëndrueshme.” thotë Thomas Estrany, Menaxher Rajonal Shitjesh për H&amp;M.&nbsp;Hapja e shumëpritur zbulon një dyqan mbi 2000 m2, i projektuar për të ofruar një eksperiencë moderne dhe mikpritëse për klientët, përmes një game të gjerë veshjesh për gra, burra, adoleshentë dhe fëmijë, si dhe aksesorë. Orari i punës gjatë ditëve të javës do të jetë nga ora 10:00 deri në orën 21:00 dhe në fundjavë nga ora 9:00 deri në orën 21:00.&nbsp;Për më shumë informacion na ndiqni në rrjetet tona sociale dhe në <a href="http://teg.al/" rel="noopener noreferrer" target="_blank">teg.al</a>.

H&M ♥ ALBANIA DYQANI I PARË H&M NË TIRANË HAPET NË 17 MARS

Whether you are going to the beach, planning to visit different cities this summer, or have a great evening to look forward to, there is definitely a trend in this new Summer 2022 season that suits you best. During the summer, half the fun is definitely wardrobe preparation. After a long time in quarantine, everyone has been eagerly awaiting the opportunity to go out until late at night. And what else can best show this joy than bright colors and cut-out, the latest trends of this summer?This summer, leave neutral colors in your wardrobe. Stylists have shown on their catwalks a range of bright colors, dominated by the colors of the sunset, as well as blue and bright green. You will be able to notice this in the shop windows of TEG. We are sure that at least one of them will stick to your mind. Another trend this summer is definitely mini skirts and slit dresses, to expose the body enough to leave just a little room for fantasy. Find your perfect evening dress in one of the stores at TEG, where the options are infinite! For men, meanwhile, dress lightlz this summer. Loose sweatshorts and sleeveless shirts are very “in” this season. Normally, as with women, colors can not be missing, so come to TEG and make your own pieces from this summer's new collections! You can find the latest trends at TEG, so come to the mall and add liveliness to your wardrobe this season!

New trends in TEG

Massimo Dutti, the international brand located exclusively in TEG, introduced this Friday the new, totally redesigned store, to offer customers a new shopping experience in our country. The level of excellence is manifested not only in the outfits that Massimo Dutti offers, but also in the customer experience within the redesigned space. A much more refined store concept, with more natural colors from excellent materials, creating a clearer image for customers. Light is used in a much more creative way through lighting in frames, displaying natural and subtle effects. The new store is also in line with the more advanced approach to eco-efficiency. The eco efficiency measures implemented include a system that optimizes lighting for supplies and the exclusive use of LED lamps. Massimo Dutti continue with their commitment to provide a new shopping experience by adding the new Style Advisor by Appointment service, where customers can leave an appointment with a style advisor for a more personalized service the moment they visit the store. Customers will find inside the store a room dedicated to them, where Massimo Dutti team can help them choose the best clothes and accessories for them. The Massimo Dutti store at TEG has definitely become the place where class and quality harmonize to offer customers a unique shopping experience.

Massimo Dutti returns to TEG with a new and more colorful concept

<img src="https://placewise.imgix.net/images/api/retailhubjs/a55d065b9016f918867af9b5767103ac.jpeg"> Neptun, the largest electronics retail chain, is ready to welcome customers at its newest location on our Riviera. Situated on Green Coast, the new store is located in the Galeria by TEG shopping center, to meet the shopping needs of both residents and numerous visitors. With the widest range of products from the most well-known brands, Neptun continues to set standards in the excellence of selling household appliances. The new store will provide our customers with everything they need for their beach house, offering quality products that perfectly complement the coastal lifestyle. Even by the seaside, customers will benefit from the same shopping experience as in any other Neptun store with ongoing offers. Whether furnishing your beach house with modern equipment or exploring the latest gaming technology, Neptun's newest store promises to meet all your needs with consistent services and a diverse selection of products. This new space brings Neptun closer to the area's many residents and vacationers of the south coast and presents premium products for every need and desire. If your destination this summer is the south of Albania, you can find us at our newest location in Galeria by TEG to discover a world of innovation and convenience.

Shopping along the coast: Neptun Opens Its Newest Store at Green Coast

TEG and Bukinist are organizing the annual book fair with over 30,000 books on offer. This year, the focus is on more than 500 titles released in 2023, with discounts of up to 50% on Albanian Nobel laureates, booktooks, and mystery and thriller novels in anticipation of Halloween. Book Fest has become a beautiful tradition, being the most talked-about event in the publishing field organized in a shopping center and one of the most important activities in the book market. For the fifth consecutive year, TEG, the largest shopping center in Albania, and Bukinist, the largest online book platform in the country, are organizing the book fair, "Book Fest." On October 20, the official ceremony will be held, where authors, readers, publishers, and other personalities from the world of literature and culture will be invited. This event will be open to readers until November 5, 2023. "Book Fest" comes with many innovations because the demands of our readers are also changing in a world that surprises us every day. It also comes as a need to support Albanian publishers who have been on Bukinist's side in their promise to offer the best deals to readers and to recommend those books that transform their lives. This year, the focus will be on the mystery and thriller genre as we are just a few days away from Halloween. This genre has seen growth in recent years, so Bukinist has selected the best Albanian translations available. At Bukinist's stands, there will also be books in the English language, mainly in the fields of business, motivation, or new releases. Once again, there will be mini-contests, quizzes, reading challenges, and other games on our social networks. Readers make the festival, and we are here with all the offers, recommendations, information, events, and promotions. We strongly believe that, among other things, reading is therapy, and through reading, we will be better equipped to overcome difficulties and move forward stronger than ever.

Book Fest, the most magical Albanian book festival

The TEG expansion is finally nearing completion! This expansion undoubtedly brings new opportunities to have fun, new tastes of food and undoubtedly a new shopping experience with well-known international brands. TEG now comes with completely new and welcoming facilities. The gastronomy area on the first floor of TEG was the first part revealed by the expansion process. Now the food area has been expanded even more, and an entirely new area has been built outside. Even the existing gastronomy area now comes with a completely new, modern and comfortable look. This expansion has also brought a number of well-known and new brands to TEG. TEG has always welcomed international brands such as KFC and Burger King as the right destination for their expansion and of course continues with the addition of new brands such as Pizza Hut, spread in more than 100 countries of the world, for the first time in Albania in the premises of TEG. At TEG, customers are at the center of attention. The new facilities bring innovation in comfort and convenience, thus adapting to everyone's requirements. The restaurants and fast food in TEG stand out for their quality, variety, but also the correctness and speed of their service. Also, a new modern playground for all children is expected to open soon, while facilities for small children are not lacking. Come to TEG and add a completely new taste experience to your day.

Come and try unforgettable flavors at TEG

The largest shopping center in Albania continues to grow in accordance with customer requirements and the desire to offer them the experience of the most innovative shopping centers around the world. This approach and a well-defined development plan are what have made the expansion of Tirana East Gate commercial spaces a reality, shifting the customer experience towards global trends and a new shopping experience. New spaces that are being worked on at a fast pace and exclusive brands are coming to TEG soon, creating unique shopping opportunities for all loyal customers. Following this approach, two well-known international brands of the Inditex group, Massimo Dutti and Zara, reconceptualized their spaces and opened the doors of new stores just a few days ago. The level of excellence is manifested not only in the outfits that these brands offer, but also in the customer experience within the redesigned space. A much more refined store concept, with more natural colors from brilliant materials, creating a clearer image for customers, is what Massimo Dutti offers at TEG. Massimo Dutti continues with their commitment to provide a new shopping experience by adding the new "Style Advisor by Appointment" service, where customers can schedule an appointment with a style advisor for a more personalized service the moment they visit the store. Meanwhile, Zara has opened the most innovative store in the Adriatic region, displaying a completely renovated image, new product exhibition spaces, and innovative technologies to ensure the best quality of service. This redesigned store is designed as a clean and neutral space, where only fashion is in the spotlight. With more than 2800 m2 of retail space, the new store showcases fashion collections for women, men, and children on two floors in an architectural concept produced entirely by Zara Architecture studio. This new space certainly could not miss the latest technology from the Zara platform. The technology will provide customers with the opportunity to browse online store products, consult available stock, shop online, and retrieve purchased products in just two hours. We also cannot leave without mentioning innovations such as an online shopping collection point with a robotic storage area and the self-checkout service. Tirana East Gate is undoubtedly a vanguard in providing a unique experience within a shopping center in Albania, becoming the most beloved destination for fashion, entertainment, and food for all Albanians. But the surprises are not over; another big opening is coming soon to TEG.

TEG brings new and innovative spaces with the reopening of ZARA and Massimo Dutti stores

The fourth edition of the Tirana Triathlon ended successfully and marked the participation of 150 athletes from Albania, the region, and beyond, who competed in swimming, running, and cycling. The sports competitions took place yesterday in Helen Park, near Farka Lake, in the presence of many nature lovers. Tirana East Gate shopping center has been a permanent supporter of this organization with three sports disciplines which represent physical activities that each of us can practice in daily life. Mariola Kuci, Executive Director of ACREM, TEG management company, clarified that TEG is a center that creates a lifestyle for everyone who is passionate about world trends, for every follower of today’s international campaigns focused on interaction with nature. It is exactly TEG’s commitment to healthy living in harmony with the environment that connects with the beautiful tradition of the Tirana Triathlon. The support of Tirana East Gate and BALFIN Group, which it is a part of, was also emphasized by the General Director of the Tirana Multisport Club, Deborah Keci. Also the organizer of the triathlon, Keci added that the cooperation with TEG has created the opportunity for young people to strengthen their tendency for sports. Tirana East Gate promotes a healthy lifestyle, with outdoor activities and environmental care education, and the Tirana Triathlon is one of the most prominent sporting events in terms of competitive spirit and approach to nature.

TEG supports the Tirana Triathlon

More than a shopping destination: TEG, a stage for new talents <img src="https://cdn-files.eu.placewise.com/f/CJiGPRC-BxoVY21zX2lubGluZV9hdHRhY2htZW50IhY5a2REM09mckhrSmU5RzFVNWdrcG1RONXQxEvCn45OF45muITtwvDxXqkF"> TEG once again confirmed its role as a vibrant destination beyond shopping, by bringing to life the first edition of “TEG Talent”, an event that lit up the stage with the voices, moves, and emotions of over 300 applications from Tirana and other cities across Albania. For several weeks, the shopping center transformed into a true arena of art and culture, radiating the atmosphere of a real spectacle. With a wide range of categories, from singing, dancing, and acting to instrumental and acrobatic performances, TEG’s stage became a symbol of inclusivity, energy, and creativity. Each weekend, families, spectators, and the wider community gathered to witness performances that turned TEG into a meeting point for culture, inspiration, and shared memories. The grand finale brought even greater excitement with a professional jury while key partners such as Neptun, Flying Tiger, Kiabi and others contributed with awards and surprises, making the experience even more special. The numbers speak for themselves: over 23 million online views and more than 125,000 engagements across digital platforms. A cultural and digital success story that has already positioned “TEG Talent” as a phenomenon in motion. As Joana Korimi, Marketing Director at ACREM, emphasized: “This project was not just an event. It was an experience. Our main goal was to create emotions, memories, and unforgettable moments for children and their families, for those who are part of our community every day. At its core, this initiative reflects TEG’s philosophy “Be Happy” because TEG is not just a shopping center, but a destination where people truly live experiences that leave a mark.” Backed by BALFIN Group’s vision for innovation and community connection, “TEG Talent” stands as a promise delivered, to the community, to art, and to the future generations. More than a competition, it is a platform that celebrates creativity, dreams, and the power of culture to bring people together.

More than a shopping destination: TEG, a stage for new talents

<img src="https://cdn-files.eu.placewise.com/f/CJiGPRC-BxoVY21zX2lubGluZV9hdHRhY2htZW50IhZ0cXBkeVlrd0REMGUtc1pBeGU0NTFBOM6X6ksrwLn50F-DkBzxBdJ3_6Q9"> &nbsp;At TEG, another inspiring edition of “Recycle – Creative” successfully came to a close — an initiative that, for several years now, has continued to grow and build bridges between creativity, education, and sustainability. Waste is not the end. It’s the beginning of a new idea! Under this philosophy, students from Albania, Kosovo, and North Macedonia faced a creative challenge: to design urban light installations made entirely from recycled materials – objects that not only emit physical light, but also shine with ideas, lighting the path toward a more responsible and beautiful future for everyone. This now international project was organized by the Faculty of Architecture and Urban Planning of the Polytechnic University of Tirana, in collaboration with B4Students, TEG, and with the support of the Mane Foundation – as part of their shared commitment to promoting education, creativity, and sustainable development in our country. Continuing its mission to support students and young talent, TEG offered young creators the opportunity to present their works in front of the public, transforming the shopping center into an open space for art, creativity, and innovation. Throughout the month of October, thousands of visitors explored the full-scale installations displayed near TEG’s Green Entrance, while over 2,000 public votes were cast through QR codes placed next to each work — making visitors an active part of the evaluation process. This edition brought together students, professors, and partner representatives in an atmosphere that blended art, collaboration, and awareness about the reuse of natural resources. The Marketing Director of ACREM, Ms. Joana Korimi, stated: “These projects are not just events, but a beautiful journey — one that carries the courage to challenge traditional ways and to build a new culture: the culture of sustainability. Every year, we witness the birth of new, bold, and meaningful ideas. Year after year, these creations have become small yet significant pieces in the mosaic of a greater vision — the vision of building a sustainable future and a more environmentally responsible society. This perfectly reflects our own commitments as a center. In a world that faces daily challenges of pollution and overconsumption, we contribute — even in small ways — toward a better future. That is why we will continue to stay engaged in this direction, supporting similar initiatives that benefit our shared way of living.” With each new edition, Recycle – Creative continues to expand and strengthen its role as a regional platform where art, education, and sustainability come together. TEG reaffirms its position as a leading center — both in what it offers and in the initiatives it undertakes. TEG is managed by ACREM and is part of the BALFIN Group.

Waste is not the end. It’s the beginning of a new idea!

<img src="https://cdn-files.eu.placewise.com/f/CJiGPRC-BxoVY21zX2lubGluZV9hdHRhY2htZW50IhZMR1FIa2FxS2ZTdTdHMHVQbzVkMmFnOJTs9Eta3THuYn0hk6CTy_03ByEN"> The beautiful tradition of the Book Fair continues at the country’s largest shopping center, TEG by Balfin Group, in partnership with Leximtari, from October 16th to November 5th. Meet your favorite authors, get new book recommendations, enjoy the big Mystery &amp; Thriller Party coinciding with Halloween, tributes to Albanian literary classics, special offers, children’s contests, games, and much more. Albert Gjoka The grand book fair “Book Fest” returns this year to Albania’s largest shopping center, Tirana East Gate (TEG), bringing events, surprises, and special offers for all readers. This time, the organizing partner is Leximtari Bookstore, whose staff will welcome visitors from October 16th to November 5th, 2025, at TEG’s Green Entrance, hosting a series of activities and author meet-and-greets. “Book Fest” takes place in the vibrant atmosphere of October, the Month of Books, celebrating the Albanian language while promoting both classic and contemporary Albanian literature. This year’s Featured Author is Petro Marko, whose complete works are now published by Albas Publishing House. A special highlight will be the presentation of Albanian authors in the mystery and thriller genre, featuring names such as Ena Bulku, Genta Hodo, Kliton Nesturi, Enkelejd Lamaj, Klajdi Thaçi, and others. The Signing Corner will be open throughout the event, welcoming readers to meet their favorite authors and share literary emotions. Organizers have also devoted attention to children’s literature, with a dedicated area for young readers featuring games and creative activities. For the first time, a children’s drawing competition will be held, inviting kids to illustrate beloved characters from world classics such as Peter Pan, Pinocchio, Alice, Snow White, or Cinderella. Little visitors will also get to meet their favorite mascots—like Captain Underpants, Greg Heffley, and Dog Man—bringing books and characters to life in the heart of TEG. Since October is also the month of the Nobel Prize, there will be a special section featuring books by Nobel laureates translated into Albanian. For passionate readers, over 300 new titles published in 2025 across multiple genres and categories will be available, including new releases such as “Të poshtëruar” (The Humiliated) by Lea Ypi, “Broken Money” by Lyn Alden (distributed exclusively by Leximtari), and “Another Day” by Mira Kazhani. As October is also Breast Cancer Awareness Month, “Book Fest” will convey empowering messages and recommend motivational books for those facing life challenges. A special corner curated by Leximtari will showcase the best books on Artificial Intelligence, featuring essential reading recommendations for our time. Of course, one of the most anticipated aspects of Book Fest remains the exclusive offers — up to 50% off. The organizers express their gratitude to the many publishers supporting this initiative, aimed at bringing books closer to readers. All books will also be available online at Leximtari.al, where first-time customers will enjoy a 15% discount on every purchase.For the first time, Leximtari is now part of the Student Card program, allowing students to receive a 10% discount on all titles at the “Book Fest” stands by presenting a valid student ID. This year’s edition also includes partnerships with authors, researchers, and literary experts who will share recommendations and encourage reading, along with quizzes and reward games for our followers both in person and online. We are here to support anyone who wants to grow through books and reading, convinced that the act of reading—despite the distractions of technology—remains the best therapy for the mind and for personal and professional development.That’s why “Book Fest” stands close to people, with a welcoming team ready to inform, assist, and recommend. At the closing of the event, Leximtari and its team will donate several books to enrich the library of Bashkuar Krrabë High School, inviting everyone who wishes to contribute to join this initiative. “Book Fest” is organized by Tirana East Gate (TEG), part of Balfin Group, in partnership with Leximtari.al, the leading physical and online Albanian bookstore under Alfabet Shpk. The author, Albert Gjoka, is the Administrator of Leximtari.al.

Book Fest 2025 – Discover What’s New at the Big Celebration in TEG

Black WOW at TEG: Not just discounts, but a full experienceAt TEG, Black Friday doesn’t bring only WOW offers — it brings a weekend built around a complete shopping experience, comfort, and quality time with yourself and your family.This late November, as discounts take over every store in the mall, TEG invites visitors to a weekend where shopping is blended with entertainment and unforgettable moments. From fashion to tech, from beauty products to children’s surprises — bring your yearly wish list and start checking it off.<h3>The discounts have already begun</h3>You’re right on time. Black Friday at TEG has officially started, offering early-bird deals for those who want to be one step ahead.This means: • Inspiration for your winter wardrobe and beyond • More choices without rushing • The chance to secure this season’s trendiest items<h3>From wardrobe to toys — the perfect place for every wish list</h3>TEG is the ideal destination for all seasonal shopping: • Winter coats, jackets, and boots • The latest technology • Year-end gifts • Toys and accessories every child wants • Home items that you always leave “for next time” • Personal care products you use regularlyTEG turns Black Friday into the year’s smartest choices.<h3>A magical destination for the little ones</h3>To complete the weekend, TEG has something special prepared for children. Starting from Black Friday, a magician will entertain the little ones with a dedicated magic show:• 📅 Friday: 18:00 – 20:00 • 📅 Saturday &amp; Sunday: 11:00 – 13:00A unique moment where children dive into the world of magic, while parents enjoy stress-free shopping.<h3>Shopping that goes hand-in-hand with comfort</h3>TEG is a shopping center that lets you move at your own pace. You can shop, enjoy a peaceful coffee, try delicious food, let the children have fun, or watch a movie — all in one destination, without feeling overwhelmed. And as every year, TEG brings Black Friday with fresh, surprising, and engaging experiences for everyone.This Black Friday at TEG, shopping in style and being rewarded to the fullest is easier than ever.

Black WOW at TEG: Not just discounts, but a full experience

<img src="https://cdn-files.eu.placewise.com/f/CJiGPRC-BxoVY21zX2lubGluZV9hdHRhY2htZW50IhZlajZhSmtqUERHS1FQVG9HMHkzb0pnONzP009xCwa9zX9eaY6jfTWjq4X8"> Throughout 2025, Tirana East Gate played an active role in the development and support of the community through a series of corporate social responsibility initiatives. Guided by the values of inclusion, education, creativity, and sustainability, these projects aimed to create long-term impact and make a real contribution to society. In support of education and the professional development of young people, TEG awarded scholarships to outstanding students of Tirana Business University, recognizing education as a key pillar of sustainable development and investment in future leadership. Another important focus was social inclusion and well-being, where TEG supported Down Syndrome Albania by financing ABA therapies, directly contributing to the development and autonomy of children with special needs and promoting a more inclusive society. In the field of art and culture, TEG introduced the Arts &amp; Crafts exhibition, which became a platform for promoting young artists and creators, transforming the center’s spaces into a meeting point between art, the community, and the wider public. In line with its sustainable development strategy, TEG continued its support for Riciklo – Kreativ, the international sustainable design competition for architecture students, fostering innovative thinking, recycling, and environmental awareness. These initiatives were implemented in close cooperation with <a href="https://manefoundation.org/our-activity/" rel="noopener noreferrer" target="_blank">Mane Foundation</a> and reflect TEG’s ongoing commitment to being not only a leading shopping destination, but also a responsible social actor that invests in people, ideas, and meaningful projects for the community. Discover Mane Foundation's full activity <a href="https://manefoundation.org/yearly-activity-2025/ " rel="noopener noreferrer" target="_blank">here</a>.

TEG’s commitment to the community during 2025, in cooperation with Mane Foundation

<img src="https://cdn-files.eu.placewise.com/f/CJiGPRC-BxoVY21zX2lubGluZV9hdHRhY2htZW50IhY3VEJIUjR6d1RDWjY3ZGh5XzlSRTF3ONm6iFCEcBgzPjFvt56lgoJnIssC"> <h1>Mini Guide for Puppy Care</h1> Your puppy is part of the family, so daily care is the key to keeping them healthy, happy, and full of love! 1. Balanced Nutrition<ul><li>Choose food appropriate for your puppy’s age, size, and breed.</li><li>Avoid feeding homemade food, as some human foods are toxic to dogs (chocolate, onions, grapes).</li><li>Fresh water should always be available.</li></ul> At Oreo&amp;Tony you can find over 4,000 products for dog food, snacks, and daily care! 2. Hygiene &amp; Grooming<ul><li>Bathe your puppy every 2–4 weeks using shampoos specially made for dogs.</li><li>Brushing helps remove dead hair and improves blood circulation.</li><li>Do not forget ear, eye, and nail care.</li></ul> 3. Walks &amp; Activity<ul><li>Daily walks are essential, not only for exercise but also for mental stimulation.</li><li>Games with balls, frisbees, or toys help release energy in a positive way.</li></ul> 4. Health &amp; Veterinary Visits<ul><li>Follow the vaccination schedule.</li><li>Parasite prevention (fleas, ticks, worms) is essential.</li><li>Regular vet visits help detect potential issues early.</li></ul> 5. Love &amp; Emotional Care<ul><li>Give attention, time, and affection – dogs feel everything.</li><li>Do not punish; use a gentle tone and positive reinforcement.</li><li>A happy dog is one that feels loved.</li></ul>&nbsp;Care starts with the right products!Visit Oreo&amp;Tony and discover over 4,000 products for your puppy’s care. Quality food, toys, accessories, and everything your loyal friend needs.&nbsp;Contact:Facebook: <a href="https://www.facebook.com/profile.php?id=61573775380335#" rel="noopener noreferrer" target="_blank">Oreo&amp;Tony Albania</a>Instagram: <a href="https://www.instagram.com/oreoandtonyalbania/" rel="noopener noreferrer" target="_blank">oreoandtonyalbania</a>

Mini Guide for Puppy Care

<img src="https://cdn-files.eu.placewise.com/f/CJiGPRC-BxoVY21zX2lubGluZV9hdHRhY2htZW50IhZQMmpJcVZBVjFmYzdpQW5Pa1VRZGdROOKbiFFJoFx9dhaFYOtkmBftJCVc"> FSHF dhe Samsonite nënshkruajnë bashkëpunim dhe prezantojnë një koleksion ekskluziv “Limited Edition” Federata Shqiptare e Futbollit (FSHF) dhe Samsonite, një nga brendet më prestigjoze ndërkombëtare të udhëtimit, kanë nënshkruar një kontratë bashkëpunimi, në kuadër të së cilës prezantohet edhe një limited edition ekskluzive e valixhes më luksoze të prodhuar nga kjo kompani. Valixhja është e personalizuar me elemente të fanellës së Kombëtares Shqiptare dhe simbolikën e flamurit kombëtar, duke reflektuar identitetin, krenarinë dhe përfaqësimin dinjitoz të Shqipërisë në arenën ndërkombëtare.Ky koleksion, i prodhuar në sasi të kufizuara, simbolizon rrugëtimin dhe ambicien për të shkuar më larg, duke synuar të shoqërojë çdo udhëtim drejt fazave vendimtare, përfshirë edhe play-off-in. Ky bashkëpunim është pjesë e vizionit të FSHF-së për të ndërtuar partneritete strategjike me brande ndërkombëtare prestigjoze, duke forcuar pozicionimin e institucionit dhe standardet e përfaqësimit të futbollit shqiptar. Valixhja mund të porositet duke klikuar në <a href="https://samsonite.al/product/c-litexfshf/" rel="noopener noreferrer" target="_blank">link </a>ose në pikat zyrtare të shitjes, në dyqanet Samsonite në qendrën TEG në Tiranë.